WHAT IT REPRESENTS
1
CHALLENGE YOUR CHALLENGES™
Enter the canyon.
Face what stands before you.
2
TAKE ADVANTAGE OF YOUR ADVANTAGES™
Use what you have.
Leverage your strengths.
3
TAKE ADVANTAGE OF YOUR DISADVANTAGES™
Find value in difficulty.
The canyon teaches.
4
CREATE WHAT YOU NEED™
When the path
doesn’t exist, build it.
5
BE PERSISTENTLY PERSISTENT™
Keep moving.
Keep going through.